Brand design is the process of crafting a brand’s visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography.

A brand’s visual identity is the aesthetic embodiment of its positioning and personality. So, the most effective brand design is informed by research and guided by strategy.

Communication design is a way of designing a strategic communication plan using specific graphic or visual elements to communicate a broader message to influence, convince and convert the target audience.

It is a system-based approach that establishes a direct link between the visuals and viewers. It refers to the strategy used by communication designers to express their idea and precisely transmit the message’s information and expertise by capturing the viewer’s attention first.

Editorial design is a graphic design discipline covering publications such as newspapers, books, and magazines. Over time, editorial design has also made it on the internet thanks to online magazines and ebooks. 

Editorial design is necessary to ensure the structure and organization of a publication. Editorial design helps in presenting information to the reader.